DIMO successfully concluded DIMO Mega Fiesta Kurunegala 2026, a large-scale regional customer engagement programme that brought together more than 400 Tata Commercial Vehicle owners and operators at the DIMO Kurunegala branch.
Held over five days, the initiative was designed to support the long-term performance and reliability of Tata commercial vehicles while strengthening DIMO's relationship with customers across Kurunegala and neighbouring regions.
Kurunegala, one of Sri Lanka's leading commercial and agricultural centres, was selected as the host city due to its large concentration of Tata Commercial Vehicle customers operating in the transportation, logistics, construction, and agriculture sectors. The programme provided participants with convenient access to DIMO's aftersales expertise and technical support.
Commenting on the initiative, Mahesh Karunaratne, Chief Operating Officer – Automotive Engineering Solutions at DIMO, said commercial vehicles represent the livelihoods of many customers, and the DIMO Mega Fiesta was created to provide a comprehensive support platform offering expert technical advice, genuine spare parts, financial solutions, and customer wellbeing initiatives under one roof. He noted that the programme reflects DIMO's commitment to being a trusted partner throughout the customer ownership journey.
As part of the campaign, Tata Motors-trained technicians carried out free bumper-to-bumper vehicle inspections and issued detailed technical reports, enabling vehicle owners to identify potential issues and receive professional maintenance recommendations. Customers also received complimentary engine oil, brake oil, and coolant top-ups, together with discounts of up to 50% on Tata Genuine Parts, helping them reduce maintenance costs while improving vehicle performance.
The inspections identified engine-related issues, diesel pump repairs, and routine maintenance requirements as the most common concerns among participating vehicles. Through one-to-one technical consultations, customers received expert guidance on preventive maintenance, the importance of timely repairs, and the benefits of using genuine Tata parts to maximise vehicle reliability, productivity, and service life.
The successful completion of DIMO Mega Fiesta Kurunegala 2026 further demonstrates DIMO's commitment to delivering value-added aftersales services and supporting the long-term success of Sri Lanka's commercial vehicle community.
MullenLowe Group Sri Lanka Retains Place Among World’s Top 100 Most Effective Agencies
MullenLowe Group Sri Lanka has been named Sri Lanka's highest-ranked agency office on the Effie Index 2025, retaining its position among the World's Top 100 Most Effective Agency Offices and securing the No. 1 ranking among Sri Lankan agencies in the Asia Pacific region for the third consecutive year.
Published annually by the Effie Worldwide network, the Effie Index is regarded as one of the global marketing industry's leading benchmarks for effectiveness. It ranks agencies, marketers, brands, networks, and holding companies based on points earned through winning and finalist entries at Effie Awards competitions worldwide.
MullenLowe Group Sri Lanka accumulated 124 points in the Most Effective Agency Offices category, earned through award-winning and finalist campaigns across 28 Effie programme entries. Across six vertical categories featured on the Index, the Group achieved a combined score of 221 points, reflecting its consistent performance in delivering measurable business results for clients.
The agency also maintained its place among the Top 20 Most Effective Agency Offices in the Asia Pacific region, reinforcing its reputation for combining strategy, creativity, media, public relations, and digital expertise to drive commercial impact and long-term brand value.
Commenting on the achievement, Harendra Uyanage, Director and Chief Creative Officer of MullenLowe Group Sri Lanka, said the recognition reflects a culture where creativity is continuously challenged and strengthened through collaboration. He noted that every campaign is guided by the belief that creative ideas should not only inspire but also solve real business challenges and deliver measurable results.
Nishant Mehta, Vice President and Chief Strategy Officer, said the Effie Index remains one of the industry's most respected measures of marketing effectiveness because it recognises work that generates tangible business outcomes. He added that the agency's approach begins with identifying real business challenges, understanding consumer behaviour, and developing ideas that create value for both brands and customers.
The latest recognition comes at a time when the global communications industry is rapidly evolving in response to emerging technologies, changing market dynamics, and shifting client expectations, further highlighting MullenLowe Group Sri Lanka's ability to deliver effective marketing solutions in an increasingly competitive landscape.
DIMO Mega Fiesta Kurunegala Unites Over 400 Tata Commercial Vehicles
