New Media Solutions (Pvt) Ltd has earned recognition at the Dragons of Sri Lanka 2026, securing a Gold Award in the Marketing Discipline category for Softlogic Life Insurance PLC’s Health Score campaign, along with two Silver Awards in Public Relations and Content Creation for Unilever Sri Lanka and Closeup’s Break the Barriers campaign.
Health Score Campaign Wins Gold
The Health Score campaign developed for Softlogic Life Insurance PLC focused on promoting greater awareness of health and wellbeing through a consumer-centric approach to healthier living.
International cricket legend Jonty Rhodes played a key role in the campaign, leveraging his strong association with fitness and an active lifestyle to help connect the initiative with a broader audience. By combining strategic communication with consumer engagement, the campaign aimed to encourage greater awareness of personal health and wellbeing, earning Gold recognition at the Dragons of Sri Lanka 2026.
Break the Barriers Earns Two Silver Awards
For Unilever Sri Lanka and Closeup, New Media Solutions led the public relations and content creation efforts for the Break the Barriers campaign. The initiative encouraged Sri Lankans to share personal stories about overcoming barriers for love.
Conducted in Sinhala, Tamil and English, the campaign generated more than 1,000 submissions covering experiences involving distance, language, family expectations, cultural differences, disability and fear.
From these entries, 100 stories were selected for publication in Sri Lanka’s first crowdsourced love story book. Selected stories were also reproduced in Braille, adding an accessibility-focused dimension to the initiative.
The campaign engaged reading and writing communities, social media creators, podcasts, short-form video, youth outreach initiatives and established writers to encourage participation.
New Media Solutions also handled the public relations surrounding the book’s publication and launch at Waters Edge, Battaramulla. The campaign generated more than 100 earned media placements across online, print, radio and television platforms in Sinhala, Tamil and English.
The Break the Barriers campaign subsequently received Silver Awards in both the Public Relations and Content Creation categories at the Dragons of Sri Lanka 2026.
CFW Couture + Trousseau Presented by Nations Trust Bank to Showcase ‘Living Sculpture’ from 17–19 September
CFW Couture + Trousseau, presented by Nations Trust Bank, is set to return from 17 to 19 September, with this season’s edition exploring the theme of Art as “Living Sculpture.” Conceptualised by Colombo Fashion Week (CFW), the presentation will showcase the depth and craftsmanship of couture through a curated lineup of Sri Lankan and South Asian designers at specially selected venues within City of Dreams Sri Lanka.
Celebrating 23 Years of Colombo Fashion Week
Now in its 23rd year, Colombo Fashion Week continues to build on its founding vision of positioning Sri Lanka as a regional fashion hub while establishing Colombo as a meeting point for South Asia’s design talent.
Since its inception in 2003, CFW has provided a consistent platform for designers from Sri Lanka, India, Pakistan and Bangladesh, creating opportunities for cultural exchange and market development across the South Asian fashion industry.
This regional and international focus continues with CFW’s partnership with the BRICS International Fashion Federation. As part of this collaboration, a designer from China will join the Couture + Trousseau runway, further expanding the event’s connection with international fashion markets and design communities.
Ajai Vir Singh, Founder and Managing Director of Colombo Fashion Week, said: “For 23 years, Colombo Fashion Week has revived, defined and created the fashion ecosystem that we see today. During this time, it also created a seat of interaction for South Asian designers. We introduced a concept of Swim Week in South Asia in a hybrid presentation format. This season we introduce Couture for designers to grow into, the way prêt did before it. We are presenting Couture with the theme of ‘Living Sculpture’ at a unique curated space at City of Dreams.”
Couture Meets the Bridal and Trousseau Market
This season’s designer lineup places a strong emphasis on couture craftsmanship, with each collection developed specifically for the bridal and trousseau segment.
The focus forms part of CFW’s wider strategy to position Sri Lankan designers within South Asia’s expanding bridal and destination wedding market. By bringing together regional design talent and international perspectives, the event aims to create greater opportunities for designers within this growing segment.
Complementing the runway presentations, the Wedding Tourism Summit will bring together representatives from the fashion, hospitality and tourism sectors to explore Sri Lanka’s potential and positioning as a destination wedding market.
Through Couture + Trousseau, CFW continues to strengthen Colombo’s role as a platform for regional fashion, while creating new opportunities for designers to engage with South Asian and international markets.
New Media Solutions Earns Recognition at the Dragons Awards 2026
