Zellers has pioneered Sri Lanka’s first White Chocolate Centre-Filled range, introducing a new chocolate experience that combines creamy white chocolate, indulgent centre fillings and contrasting textures in every bite.
The latest innovation marks another milestone in Zellers’ journey as a chocolate innovator, transforming conventional white chocolate into a more surprising and indulgent experience. Inspired by globally trending centre-filled chocolates and dessert-inspired flavours, the new range brings these international trends to Sri Lankan consumers with a distinctly local appeal.
At the heart of the range is a richer, milkier and smoother white chocolate shell, paired with exciting centre fillings and added textures. The combination creates a melt-in-the-mouth experience, followed by an unexpected burst of flavour at the centre.
The range launches with two dessert-inspired variants: Red Velvet Cookie Cream Filled White Chocolate and Blueberry Cheesecake Cream Filled White Chocolate.
The Red Velvet variant combines smooth white chocolate with a luscious red velvet cookie cream centre, complemented by crunchy red velvet cookie crumbles. Its striking appearance adds to the overall experience, bringing together colour, creaminess and crunch in a format inspired by the popular red velvet dessert.
The Blueberry Cheesecake variant pairs creamy white chocolate with a rich blueberry cheesecake cream filling, creating a balance of fruity, tangy sweetness and smooth cheesecake indulgence. Its distinctive purple-toned appearance adds another visual element, making the chocolate as appealing to look at as it is to taste.
Together, the two variants are designed to deliver a genuine “wow” moment from the very first bite. The combination of smooth white chocolate, hidden fillings, vibrant colours and contrasting textures introduces an element of discovery that goes beyond the conventional chocolate experience.
The new range also reflects evolving preferences among younger consumers and trend seekers, who increasingly seek new flavours, textures and visually engaging products. By combining globally popular dessert-inspired concepts with an accessible chocolate format, Zellers continues to bring international chocolate trends closer to Sri Lankan consumers.
As one of the local brands consistently challenging conventional chocolate experiences, Zellers continues to position itself as a pioneer in flavour and format innovation. The introduction of Sri Lanka’s first White Chocolate Centre-Filled range adds a fresh twist to familiar chocolate indulgence while opening up new possibilities within the local chocolate category.
With its latest innovation, Zellers once again demonstrates its ambition to challenge the market, create unexpected chocolate experiences and shape the future of chocolate for Sri Lankan consumers.
Kites Global Secures Gold and Bronze at Dragons of Sri Lanka 2026
Kites Global, a full-service creative and digital agency, partners with brands to transform business challenges into ideas that deliver meaningful impact. By combining strategy, audience insights, creativity and digital execution, the agency focuses on creating work that connects with audiences while delivering clear business results.
This approach earned recognition at the Dragons of Sri Lanka 2026 Awards, where Kites Global secured Gold and Bronze awards for two campaigns developed in partnership with its clients.
Leading the agency’s achievements was HNB Life’s “Like for Life” campaign, which won Gold in the Small Budget category. Using just seven social media Reels, the campaign challenged common misconceptions surrounding life insurance and made the concept of financial protection more relevant and accessible to younger audiences.
The campaign reached more than 2.29 million people and generated over 5.32 million impressions, while contributing to a record-breaking 42% increase in sales — the highest annual growth recorded in HNB Life’s history.
Meanwhile, DSI USofto’s Teachers’ Day 2025 campaign secured a Bronze Award in the Content Creation category. Built around the often-unseen sacrifices teachers make beyond the classroom, the campaign used emotional storytelling to turn criticism into appreciation and gratitude.
The campaign generated more than 11.5 million video views, reached over 4.8 million people and recorded more than 399,000 engagements, while also contributing to improved gift voucher performance.
For Kites Global, the recognition represents more than an achievement at an awards platform. It reflects the agency’s ability to look beyond the brief, identify meaningful audience insights and transform them into creative ideas that deliver measurable results.
From strategy and creative development to digital execution and performance, Kites Global remains focused on a simple objective: creating ideas that move people and move business.
Zellers Introduces Sri Lanka’s First White Chocolate Centre-Filled Experience
