For more than three decades, the Selyn Group has continued to evolve by responding to the changing realities of the communities connected to its operations. Founded in 1991 as a small handloom enterprise, Selyn has grown into a diversified fair-trade business spanning ethical manufacturing, retail, exports, sustainable product innovation, and community development.
At the core of this journey lies a long-standing belief that businesses can only grow sustainably when the communities around them also thrive. Reflecting on this philosophy, Selyn Group Founder Sandra Wanduragala stated: “Selyn was built on a simple but fundamental philosophy: that communities must thrive for businesses to thrive. This belief has continuously shaped our ability to innovate, diversify, and identify new opportunities for meaningful impact and sustainable growth. The same philosophy gave rise to #BleedGood, which has now evolved into part of a broader ecosystem centered on dignity, sustainability, and long-term social relevance.”
During the COVID-19 pandemic, Selyn identified a growing challenge of period poverty and menstrual health vulnerability within communities linked to its operational network. What initially emerged as a social concern also revealed deeper systemic gaps related to menstrual awareness, stigma, affordability, access, sustainability, and long-term behavioural change.
Rather than addressing the issue through short-term interventions alone, Selyn began developing reusable menstrual health solutions, drawing on its expertise in ethical manufacturing, sustainability, and community engagement. However, continued engagement with women, educators, healthcare professionals, and community stakeholders revealed that product access alone would not drive lasting change. This insight became the foundation of #BleedGood, which has since evolved into a strategic ecosystem-led initiative under the Selyn Foundation, the Group’s social impact platform focused on women’s dignity and wellbeing.
Over the past five years, #BleedGood has grown into a comprehensive, ecosystem-driven initiative integrating awareness, menstrual health education, behavioural change, advocacy, partnerships, implementation, and sustainable product access within a long-term, systems-focused framework. Through collaborations with corporates, schools, universities, NGOs, humanitarian agencies, healthcare stakeholders, youth organisations, development actors, and ecosystem partners, the initiative continues to promote informed, dignified, and sustainable menstrual health practices across communities and institutions.