Janashakthi Life, a leading insurer and flagship brand of JXG (Janashakthi Group), has secured a place among Sri Lanka’s Top Five Most-Loved Life Insurance Brands, climbing from seventh to fifth position in the LMD Reader’s Choice Most Loved Brands 2026 rankings.
The improvement from its 2025 ranking reflects growing customer confidence, stronger brand relevance, and sustained trust, reinforcing Janashakthi Life’s position as one of Sri Lanka’s most admired life insurance brands.
Widely regarded as one of the country's leading indicators of consumer sentiment, the LMD Most Loved Brands survey is based on reader preferences and public perception, making the recognition a significant endorsement of Janashakthi Life’s continued commitment to customer-centric service.
Commenting on the achievement, Ravi Liyanage, Director and Chief Executive Officer of Janashakthi Insurance PLC, said:
“This recognition is more than a ranking. It is a reflection of trust earned over time and kept through consistency. Moving into the Top Five Most-Loved Life Insurance Brands in the industry is a clear signal that our purpose-driven approach is resonating with the people we serve. At Janashakthi Life, every policy, every claim and every interaction is guided by one principle: empowering customers when they need us most. This achievement belongs to our teams whose dedication continues to strengthen that promise every day, and to our customers who place their confidence in us.”
Namalee A. Silva, Chief Business Officer of Janashakthi Insurance PLC, said the recognition highlights the company's unwavering focus on building trust and delivering meaningful customer experiences.
“Trust remains the cornerstone of our business, and being ranked among the Top Five Most-Loved Life Insurance Brands in the country is a recognition we hold close to our hearts. This accolade reflects the empathy and compassion with which we serve our customers, understanding their unique needs and consistently creating solutions that provide peace of mind for the communities we support,” she said.
The company attributes its growing brand affinity to a combination of financial strength, sound corporate governance, consistent service delivery, and customer-focused innovation. Janashakthi Life currently holds an (A-) Financial Strength Rating with a Stable Outlook from Lanka Rating Agency, reflecting its resilience, prudent management, and long-term stability.
Further reinforcing its commitment to excellence, the company was also recognised at the CA Sri Lanka TAGS Awards 2025, where it received the Gold Award in the Insurance – Group (GWP up to LKR 10 billion) category for excellence in transparency, corporate reporting, and governance standards.