Ogilvy Group Sri Lanka has once again cemented its position among the region’s top marketing and communications agencies at this year’s Campaign Asia Agency of the Year Awards, continuing a remarkable winning streak that spans seven consecutive years.
At the awards ceremony held in Mumbai, India, Ogilvy Digital and Phoenix Ogilvy secured two accolades: the Silver in the Rest of South Asia Digital Innovation Agency of the Year category and the Bronze in the Creative Agency of the Year category.
These wins bring the Group’s total tally across multiple disciplines at the Campaign Asia Awards to a record 15 metals since 2018, covering Digital, Advertising, Media, and PR.
Now in its 32nd year, the Campaign Asia Awards are regarded as the benchmark for agency excellence across Asia-Pacific. Judging criteria extend beyond creativity to include operational strengths such as talent retention, company culture, innovation, industry contribution, and strategic foresight in anticipating future trends.
The Group’s consistent success across multiple disciplines underscores its versatility, innovation, and resilient culture amidst evolving market conditions. With a team of over 300 professionals across creative, digital, media, and PR disciplines, Ogilvy Group Sri Lanka continues to deliver impactful, long-term solutions while adapting seamlessly to market dynamics.
Overlooked and Underrated: Sri Lanka’s SMEs Struggle to Stay Competitive
For decades, Sri Lanka’s apparel industry has been hailed as a national success story—stitching together foreign investment, ethical manufacturing, and export resilience. Yet behind the gleaming factory floors of major exporters lies another, less visible story: that of small and medium enterprises (SMEs) fighting to stay afloat amid rising costs, tightening regulations, and shrinking access to finance.
These smaller players form the invisible backbone of the apparel ecosystem, providing trims, accessories, small-batch production, and specialised value-added services that enable larger firms to compete globally. Despite their crucial role, many SMEs now feel increasingly cut off from the support they need to survive.
VAT dilemma: A blow to competitiveness
A major challenge is the recently imposed 18% VAT on imported raw materials, previously exempt for export production. This upfront tax ties up scarce cash flow and erodes competitiveness.
Ogilvy Group Extends Winning Streak at Campaign Asia’s Agency of the Year Awards
