Swisstek has launched its first group-wide integrated marketing campaign, ‘Build Your Own World’, placing the aspirations of homeowners, developers and construction professionals at the heart of its brand communication.
The campaign was launched on October 16 at PVR Cinemas, One Galle Face, Colombo, bringing together Swisstek’s diverse product portfolio under a unified brand direction.
The initiative showcases the company’s range of aluminium door and window systems, tile adhesives, skim coat, roofing, waterproofing, flooring solutions and other construction materials. It aims to provide customers and industry partners with a clearer understanding of the breadth of Swisstek’s offerings while preserving the specialist focus of each business.
Building on nearly six decades of manufacturing and technical expertise, Swisstek serves residential, commercial and institutional construction projects. The new campaign reflects the company’s ambition to connect its extensive product range with the aspirations and practical needs of those involved in creating and developing spaces.
Commenting on the campaign, Daminda Perera, Group Managing Director of Swisstek (Ceylon) PLC and Swisstek Aluminium Ltd, said, “For many years, Swisstek has been part of the spaces Sri Lankans create. As we continue to expand across the construction value chain, our ambition is growing, guided by a clear purpose of empowering people to create aspirational spaces. A home represents a family’s aspirations, while a workplace reflects an entrepreneur’s ambition. Behind every space are people with a vision, and our role is to help them bring it to life.”
The campaign connects these aspirations with the practical decisions involved in construction. The selection of materials, systems and finishes influences how a space looks, functions and performs over time, making informed choices essential to durability and long-term value. By bringing its product categories together under one campaign, Swisstek aims to highlight how individual solutions contribute to the overall quality and performance of a completed project.
The initiative also recognises the important role played by architects, construction professionals, craftsmen, dealers and business partners. From design and specification to supply and installation, each contributes specialised knowledge and skills to the building process, helping transform concepts and plans into completed spaces.
Through ‘Build Your Own World’, Swisstek seeks to strengthen its brand identity while reinforcing its commitment to supporting customers and industry professionals throughout the construction journey.
Sri Lankan Pharmaceutical Companies Seek Global Opportunities at Milan Exhibition
Sri Lankan pharmaceutical manufacturers have explored new export markets, business partnerships and technology collaborations at CPHI Worldwide 2026, a major international pharmaceutical industry exhibition held in Milan, Italy.
The Sri Lanka Export Development Board (EDB), in collaboration with the Embassy of Sri Lanka in Rome and the Consulate General of Sri Lanka in Milan, facilitated an exposure visit for a five-member business delegation representing five local companies.
The 37th edition of CPHI Worldwide took place from October 6 to 8 at Fiera Milano, providing Sri Lankan manufacturers with opportunities to connect with international industry stakeholders and explore avenues to expand their global market presence.
The participating companies were the State Pharmaceutical Manufacturing Corporation, Siddhalepa Exports (Pvt) Ltd, Lina Manufacturing (Pvt) Ltd, Vetpharma Biotechnology (Pvt) Ltd and Aithra Pharmaceuticals (Pvt) Ltd. The delegation represented a range of sectors, including pharmaceuticals, veterinary products, cosmeceuticals and natural products.
CPHI Worldwide brings together pharmaceutical manufacturers, active pharmaceutical ingredient suppliers, contract development and manufacturing organisations, packaging providers and specialised technical service companies from across the global pharmaceutical supply chain.
During the exhibition, the Sri Lankan delegation engaged with international organisations, including Barbados Pharmaceutical Inc., Orion GXP Consulting, Gruppo Farmalpresa, Intertek, Nanopharm and NATAC, as well as representatives from Tanzania’s Ministry of Health.
Discussions focused on potential business partnerships, technical cooperation, pharmaceutical product development, natural ingredients, regulatory requirements and strategies for international market development.
The Consulate General of Sri Lanka in Milan also organised dedicated business networking sessions, enabling delegates to establish connections with prospective buyers, distributors and other industry representatives.
The participation comes as Sri Lankan pharmaceutical manufacturers continue to navigate the challenges of meeting increasingly stringent international regulatory requirements, including European Union Good Manufacturing Practice (EU-GMP) standards. Obtaining market authorisation in highly regulated markets can be a lengthy and costly process, making international collaboration and industry exposure important for companies seeking to expand their export operations.
Through its participation at CPHI Worldwide 2026, the Sri Lankan delegation sought to strengthen international industry connections and identify opportunities to improve competitiveness, develop technical capabilities and expand the global reach of locally manufactured pharmaceutical and related products.
Swisstek Unveils ‘Build Your Own World’, Its First Integrated Marketing Campaign
