OrphanCare Trust and AAA Industries Forge Partnership to Support Orphaned Children in Sri Lanka
OrphanCare Trust has entered into a partnership with AAA Industries (Pvt) Ltd to strengthen long-term support initiatives for orphaned children across Sri Lanka.
Under the collaboration, AAA Industries will contribute a portion of proceeds based on each shoe sold from selected footwear brands, with funds directed toward OrphanCare Trust programmes aimed at improving the welfare and future prospects of children in institutional care.
The partnership aligns with the United Nations Sustainable Development Goal 10, focusing on reducing inequalities and addressing what the Trust describes as the risk of “second abandonment,” where orphaned children often lose structured support after leaving care homes.
OrphanCare Trust works to ensure continuous support for orphaned children through structured financial assistance, including periodic deposits into individual orphan accounts. This model is designed to help young adults transition toward independence while promoting equal access to support, in line with Article 2 of the UN Convention on the Rights of the Child, which emphasises non-discrimination.
Beyond financial assistance, the Trust also engages in education support, vocational training, youth and women empowerment programmes, healthcare assistance, and job placement pathways for young adults transitioning out of care homes at the age of 18.
Commenting on the partnership, AAA Industries Director C.M. Noohu stated that the company’s commitment to OrphanCare reflects its core values and dedication to contributing meaningfully to the welfare of Sri Lanka’s orphan community, adding that the collaboration is expected to continue in the long term.
Welcoming the partnership, OrphanCare Trust Deputy Head Marshad Barry noted that the initiative will help expand the benefits provided to registered children under the programme and strengthen ongoing efforts to improve their quality of life and future opportunities.