Marking 25 years of trust, growth, and service excellence, HNB Assurance PLC has unveiled its new corporate identity, transitioning to HNB Life PLC—a strategic evolution that reflects the company’s forward-looking vision and commitment to empowering lives with protection and the freedom to thrive.
The milestone represents more than a rebrand, signalling a deliberate transformation built on strong performance in recent years, during which the company has achieved significant growth, strengthened its market position, and enhanced its customer-centric capabilities.
The newly introduced logo, inspired by the form of a wing, symbolises HNB Life’s role as a proactive enabler—supporting individuals to navigate life’s journey with confidence while pursuing their aspirations on their own terms.
The official unveiling took place at a launch event attended by key stakeholders, business partners, well-wishers, and employees.
Stuart Chapman, Chairman of HNB Life, highlighted the significance of the transformation, noting that the transition reflects the company’s strategic intent to evolve alongside changing customer needs and market dynamics. He added that the new identity reinforces its purpose of enabling individuals to achieve their aspirations with confidence and security, building on a strong foundation established over the past 25 years.
The company also introduced its new vision: “To be the leader in empowering lives with protection and freedom to thrive, no matter where life takes them.” Emphasising this direction, Chapman stated that the vision serves as a guiding force for the organisation, focusing on making insurance more accessible, relevant, and aligned with the everyday aspirations of Sri Lankans, while driving the company forward into a future of growth and opportunity.