business & investment

Roar Global has reinforced its commitment to expanding access to practical digital growth knowledge through its recent collaborations with two women-focused initiatives in Sri Lanka—SLASSCOM Women in Tech 4.0 and Spa Ceylon Ayurveda Wellness’s Her Business Matters programme.

Through these partnerships, Roar Global shared platform-specific expertise aimed at helping women entrepreneurs, professionals, and business leaders better understand the systems driving modern digital business growth.

The company participated in SLASSCOM Women in Tech 4.0 as the MarTech Ecosystem Partner, contributing to a broader national dialogue on innovation, access, and opportunity for women in technology. As a venture builder operating at the intersection of AI, digital platforms, and marketing, Roar Global said its involvement reflects a core belief that access to knowledge and capability is essential to building a more inclusive and future-ready economy.

As part of the event, 3P Media, a Roar Global company, conducted a breakout session titled “Winning in the Age of AI Search: Rethinking Google Advertising for Tech Brands.” The session explored how artificial intelligence is reshaping search behaviour and what it means for brands seeking improved visibility, relevance, and performance within the Google ecosystem.

Roar Global also partnered with Spa Ceylon Ayurveda Wellness’s Her Business Matters programme, held earlier in March. Representatives Udara Hettiarachchi and Sonali Wijayawardena from Roar AdX shared practical insights on how businesses can grow more effectively using platforms such as Meta and TikTok. Drawing on experience across multiple industries and markets, the session focused on helping women-led SMEs use digital platforms more strategically.

Together, these engagements reflect Roar Global’s ongoing focus on strengthening ecosystems that enable access to growth through practical digital knowledge. By sharing actionable platform expertise, the company aims to support broader participation, stronger capability building, and more confident business development across Sri Lanka and the wider region.

SellX has officially transitioned into SellX Holdings, bringing its businesses – SellX Computers, SellX Office Automation, X Store and villa properties-under one umbrella. The inauguration ceremony at Unity Plaza, Bambalapitiya, marked the launch of SellX Office Automation and the Chairman’s Office in Colombo. The event was led by Chairman Sameera Bopage and Holding Director Hasintha Kularathne.

Also in attendance were Director Pradeep Jagoda (SellX Office Automation) and Director Rasika Gunathilaka (X Store), along with staff and businessman Abdul Wajeeth.

Founded in Galle in 2003, SellX Holdings plans further expansion into new sectors and businesses.