Domino’s Sri Lanka has marked its 15th anniversary by creating the longest pizza ever made in the country, bringing together employees and partners to celebrate the milestone.
Since entering the Sri Lankan market in 2011, Domino’s has served more than two million customers and their families, becoming part of celebrations, family occasions, late-night cravings and everyday moments across the country.
Reflecting on the milestone, Shayana Seneviratne, Country Head – Marketing, Domino’s Sri Lanka, said the anniversary celebration was designed to capture the spirit of the brand.
“We wanted to celebrate 15 years in a way that represents the spirit of Domino’s. We didn’t just want to celebrate history, we wanted to make history. Creating this extraordinary pizza together with our people was the perfect way to mark this milestone,” she said.
Seneviratne added that as a global brand, Domino’s strength lies in combining its international scale, quality and expertise with a strong understanding of Sri Lankan consumers.
Over the years, Domino’s Sri Lanka has continued to evolve its offering in response to changing consumer preferences. In addition to its core pizza range, the brand has expanded its menu to include products such as burgers and a variety of rice dishes, while placing greater emphasis on local, consumer-led innovation and creating more occasions for customers to choose Domino’s.
The record-setting pizza was conceptualised by Chef Nalaka Mahawaththa, with execution support from the Domino’s restaurant operations team led by Suranga Perera. The initiative brought together teams from across the organisation to successfully deliver the anniversary celebration.
The milestone reflects Domino’s 15-year journey in Sri Lanka and its continued efforts to expand its offering while strengthening its connection with local consumers.