Asia Asset Finance PLC has announced a customer-centric initiative offering free PickMe rides for Fixed Deposit customers, covering travel from their homes to the nearest Asia Asset Finance branch and back home again. The service will be available across Sri Lanka, allowing customers to select their preferred vehicle type via the PickMe platform, subject to availability. Terms and conditions apply.
The initiative comes in response to rising fuel prices, increasing transport costs, traffic congestion, and limited parking facilities in many towns—factors that often make branch visits inconvenient for customers. In partnership with PickMe, one of Sri Lanka’s leading digital mobility platforms, the company aims to provide a more seamless and accessible banking experience.
Asia Asset Finance PLC noted that customer convenience has become a critical factor in financial services, alongside traditional considerations such as interest rates. Modern customers increasingly value accessibility, safety, time efficiency, and overall service experience when choosing financial partners.
For many individuals, particularly in urban and semi-urban areas, visiting a branch involves additional costs and logistical challenges, including transport arrangements, fuel expenses, traffic delays, and time away from work or family commitments. The company also highlighted how recent national fuel shortages demonstrated the importance of reliable and accessible mobility solutions for essential services.
Through this initiative, customers can book a PickMe ride, travel to the nearest Asia Asset Finance branch to complete Fixed Deposit documentation, and return home conveniently. The option to choose different vehicle categories adds flexibility and enhances personal comfort, contributing to a more customer-friendly experience.
The company stated that the initiative reflects a broader commitment to financial inclusion and customer-centric innovation, focusing not only on product offerings but also on removing practical barriers that may hinder access to financial services.