Road safety continues to remain a critical national concern in Sri Lanka, with unsafe driving practices, speeding, distracted driving, and negligence among motorists and pedestrians contributing to increasing road accidents and fatalities.
According to Sri Lanka Police statistics, more than 3,642 road accidents were reported during the first two months of 2026 alone, including 405 fatal accidents resulting in 422 deaths. In 2025, road accidents claimed 2,732 lives, with pedestrians and motorcyclists among the most affected groups. Despite improvements compared to previous years, the continued impact of road accidents highlights the urgent need for stronger awareness and responsible road behaviour.
Sri Lanka Insurance Corporation General Ltd. (SLICGL), in partnership with Ran FM, recently conducted a nationwide road safety awareness campaign in Borella on 18 May as part of National Road Safety Week 2026. The initiative focused on educating motorists, pedestrians, and other road users on safe practices and the importance of preventing accidents.
The Borella programme forms part of a broader year-round road safety initiative by SLICGL, which continues to engage communities, partners, and road users across the island.
As Sri Lanka’s leading motor insurer through its flagship Motor Plus cover, SLICGL recognises road safety as a key responsibility towards its customers and the wider public. The campaign was conducted as a Corporate Social Responsibility initiative, highlighting that creating safer roads requires collective responsibility from every individual.
The programme engaged motorists, schoolchildren, pedestrians, and public transport users through awareness activities, educational sessions, and public communication initiatives. Drivers were encouraged to follow traffic regulations, maintain safe speeds, avoid mobile phone use while driving, wear seat belts, and practise defensive driving.
Special attention was also given to pedestrians, particularly schoolchildren and elderly road users, highlighting the importance of using designated crossings, following traffic signals, and remaining alert in traffic environments.
Through its collaboration with Ran FM, SLICGL further expanded the reach of the campaign by using media engagement and public communication to promote safer road practices nationwide.
The latest initiative builds on SLICGL’s long-standing commitment to road safety, including its ‘I Am a Safe Driver’ campaign, which engaged thousands of school transport operators across all districts to encourage responsible driving and improve child safety. The initiative included the distribution of educational materials, safety stickers, and vehicle tags to support safer practices among school transport providers.
Beyond awareness programmes, SLICGL continues to maintain engagement with stakeholders to encourage ongoing accountability, recognising that sustainable road safety improvements require continuous commitment.
Through these initiatives, SLICGL continues to strengthen its role not only as Sri Lanka’s leading insurer but also as a proactive partner in protecting lives and promoting responsible road behaviour across the country.